Signage or Liveries ?


So here we go again on whats signage and what’s advertising.
I think that TfL are very confused they have stated in the-editors notes that

No commercial advertising is permitted on PHVs.

– Signs and logos identifying a licensed London PHV operator and contact
telephone number and/or a web-site address are only permitted on one of the
following:
o On the rear window
o Adjacent to the vehicle registration plate
o In a single area of rear-facing bodywork

– Roof signs and markings visible from the ground are not permitted

So could someone please explain to me how Private Hire Companies such as Green Tomato and other P.H companies are getting round this by saying that it is “signage” and not advertising.?

TRANSPORT FOR LONDON PRESS RELEASE

* Full rear window advertising authorised on taxis

* Guidance clarifies signage Private Hire vehicles can display

Transport for London has issued revised guidelines for advertising on licensed London Taxis and signage on licensed London Private Hire Vehicles (PHVs). The key changes outlined in the guidelines are the removal of the existing advertising approval process and the approval of full rear window advertising for taxis. The new guidelines seek to help taxi drivers and advertising agencies to clearly understand what they are allowed to advertise on their vehicles without the unnecessary administrative burden of a formal approval process. The guidelines
also clarify what signage Private Hire drivers are allowed to display. They
include detailed diagrams to illustrate which parts of the vehicle
advertising/signage is permitted including the provisions for full rear window
advertising on taxis.

John Mason, Director of Taxi and Private Hire said: “The revised guidelines seek to implement a common sense, less onerous process when it comes to installing and maintaining advertising on taxis, whilst providing an opportunity for taxi drivers to earn more money from full rear window advertising.

“The guidelines clearly state what owners and operators can and can’t do.The
taxi trade are no longer required to seek our approval for every advert; we have put our faith in the taxi trade to follow these guidelines closely. However, we are on hand to provide additional guidance and assistance should drivers or advertising agencies require it.”

If advertising or signage fails to comply with the guidelines, TfL may request a copy the advertisement or sign and if it is considered appropriate TfL will
request that the advertisement/sign is removed.

– Ends –

Notes to Editor:

London taxi advertising guidelines include:

– The advertising agency name should be carried on the advertisement.

– If TfL considers an advertisement or sign may not comply with the
guidelines TfL may request a copy of the advertisement or sign including the
details of the advertising agency that prepared the advertisement.

– The same advertisement must be displayed on both sides of the cab.

– High level brake lights must not be obscured by any advertisement.

– Rear compartment audio systems are not approved for the purpose of
advertising.

– Taxi advertising must comply with the advertising policy.

Private Hire Vehicle (PHV) signage guidelines include:

– PHVs are only permitted to display external signage that is required to
be displayed by law, e.g. “No Smoking” signs.

– No commercial advertising is permitted on PHVs.

– Signs and logos identifying a licensed London PHV operator and contact
telephone number and/or a web-site address are only permitted on one of the
following:
o On the rear window
o Adjacent to the vehicle registration plate
o In a single area of rear-facing bodywork

– Roof signs and markings visible from the ground are not permitted.

– PHV and taxi signs will not be permitted unless they comply with the
Advertising Policy and the new guidelines.

TfL Press Office

One thought on “Signage or Liveries ?

  1. Just like to point out that Addison Lee advertise on the roof, the rear window, and a small portion of the boot. 
    But then it’s Addison Lee, they can do whatever they like, TFL just hasn’t got the bottle to stop them.

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