Verifone Press Release
Verifone Works with The London Taxi Company and Black Horse Taxi Finance to Offer Incentives for Drivers to Comply with City Push for Reduced Emission Vehicles
SAN JOSE, CA – July 14, 2011 – VeriFone Systems, Inc. (NYSE: PAY) and Black Horse Taxi Finance today announced they are offering drivers of London’s famed, but high-emission, black taxis with a £3,000 financial incentive to trade in their old models for newer vehicles that comply with age limits announced as part of the mayor of London’s air quality strategy.
In December 2010, the mayor of London launched an air quality strategy that outlined a range of measures to improve air quality and reduce transport related emissions, including a 15-year age limit for licensed London taxis. VeriFone and Black Horse Taxi Finance are offering the incentive to reduce the financial impact for drivers who trade up to newer, less polluting vehicles through the Islington retail outlet of The London Taxi Company, the UK’s top retailer of London’s iconic black taxi and an agent and installer of VeriFone’s card payment solution.
“VeriFone has been working closely with The London Taxi Company to make advanced electronic payments systems freely available to London’s licensed taxi trade,” said Mark Roberts, vice president and general manager, VeriFone Taxi and Media Solutions. “With this new initiative, we want to encourage affected drivers to modernise their vehicles. By doing so we can help London’s taxis evolve into a greener world class fleet.”
Mark Brown, general manager, The London Taxi Company (London), said: “VeriFone and Black Horse Taxi Finance have come up with a fantastic offer to help owners trade up. We’re keen to get these older vehicles off the road to help make London cleaner, as well as provide passengers with a more enjoyable taxi experience.”
As part of this offer, owners will receive a VeriFone-branded livery on their new vehicle and a pre-installed VeriFone card payment system. The VeriFone system accepts all types of card payments, including credit, debit, Chip & PIN, magnetic stripe and contactless. Drivers must also successfully apply for financing via Black Horse Taxi Finance.
John Mason, director, London Taxi and Private Hire, with Transport for London (TfL) said: “The age limits announced by the Mayor in December last year are absolutely vital to improve air quality in London. Since this announcement we have been in constant dialogue with the taxi manufacturers about what they can do to ease the burden on those cabbies impacted by the limits and we are very pleased to see VeriFone, Black Horse Taxi Finance and The London Taxi Company working together to come up with this deal.”
On a first come, first serviced basis, drivers will be able to secure a £3,000 finance allowance on the first 200 sales of new Euro 4 – TX4 Style or Elegance London Taxis, when a Fairway, TX1 or Metrocab is offered in part exchange that is “S-reg” or older. The older models will be scrapped.